Creative Tourism in Islands and Regional Sustainable Development: What Can We Learn from the Pilot Projects Implemented in the Azores Territory?

The current need for territories and societies to grow is based on the Sustainable Development Models as well as the United Nations (UN) Agenda for 2030 Sustainable Development Goals (SDGs). In that case, such new forms of tourism development imply creating and upgrading critical infrastructures, facilities, equipment, or differentiated activities to bring clients who align with the desired Sustainable Development Models and SDGs. In this regard, the thematic literature provides evidence that some tourism typologies (nature-based, rural, culturally-based creative tourism) play a critical role in attaining sustainable regional development. Therefore, this paper aims to unfold what can be learned from the pilot projects implemented in the Azores region aimed toward the so-desired regional sustainability. Contextually, the obtained results ask for the regional leaders to consider encouraging entrepreneurship associated with small and medium-sized firms;fostering the diversity of touristic offerings;designing guidelines that follow sustainable development models and the SDGs;or creating meaningful investments in the conservation and protection of cultural heritage, as well as the Azorean endogenous resources.

How SARS-CoV-2 crisis could influence the tourism intentions of Azores Archipelago residents? A study based on the assessment of the public perceptions

Tourism shows to be one of the most affected activities by the novel coronavirus SARS-CoV-2 (responsible for COVID-19) outbreak. This situation is not only because of the cancelled flights but also of the fear of being infected with the virus. In this regard, a study was carried out intending to define and analyse the consequences of SARS-CoV-2 over the tourism intentions of Azores residents in 2020 by studying their perceptions. Throughout the research, it was possible to verify that the Azores Archipelago residents' tourism intentions were considerably modified due to SARS-CoV-2, with approximately 70% of the Azores Region residents saying that they will be spending their 2020 vacations in the region. Moreover, this article also provides insights into the enhancement of tourism safety models in regional tourism activities and consequently, in regional sustainable development and growth.

The Rural and Nature Tourism Development Potential in Islands

It has become evident that rural tourism grew significantly during the pandemic compared to mass tourism. However, at this time, all the forecasts were wrapped in considerable uncertainty regarding travel, which is not without the elevated associated risk. Therefore, we assessed the perceptions of the entrepreneurs in relation to rural tourism activities regarding the advantages of their rural tourism activity in the Azores for customers. Furthermore, the potential for developing this typology of tourism is pivotal for obtaining very reliable data and information on this topic and enabling us to provide guidelines for the leading regional players. In this regard, an exploratory method was used to assess the perceptions of the entrepreneurs with rural tourism activities in the Azores Islands regarding the customers’ experiences and some other important aspects concerning the promotion of this type of tourism in the region. Throughout this study, it was possible to verify that the most relevant obstacles to the development of rural tourism in the Azores region are the preservation and conservation of nature and endogenous resources and delivering proper infrastructures and regional accessibilities. Contrarily, the increase in community and regional funding and support for rural tourism could be key to the prosperity of this typology of tourism in this insular territory.

Islandscapes and Sustainable Creative Tourism: A Conceptual Framework and Guidelines for Best Practices

As strategies for the development of creative tourism multiply in contexts ranging from global cities to small communities, the need for a clearer conceptual framework, capable of better differentiating existing approaches, has become more evident. Building upon existing knowledge on cultural and creative tourism, and on a prior review of the literature on creative tourism on islands, this paper proposes a typology of creative tourism initiatives, and after examining this new categorization, develops the concept of sustainable creative tourism. Through highlighting the need for creative tourism developers, policymakers, and practitioners to deepen their engagement with more holistic and integrated approaches oriented towards sustainable development in all its dimensions (economic, environmental, social, and cultural), the authors systematize a set of international principles and policy recommendations meant to promote sustainable creative tourism development strategies, duly adjusted to different places and realities, with an emphasis on vulnerable islandscapes.

Assessing the Impacts of the COVID-19 Pandemic over the Azores Region’s Touristic Companies

It is understood that some types of tourism, as is the case of rural tourism, have an even more relevant role in achieving regional sustainability. Considering the actual COVID-19 sanitary crisis and its horizontal impacts over all the society and economy spheres, along with the relevance of rural tourism over the regional development, the current paper explores the impacts of the COVID-19 pandemic over the Azores Region’s Touristic Companies. Thus, through direct testing tools, such as questionnaires and site analysis, the present article enabled us to provide more insights into the impacts of the COVID-19 pandemic over the Azores Region’s touristic companies. The sample comprises 506 business managers of establishments of the touristic sector of the Azores, an outermost region of Portugal. The study has a descriptive focus and uses some methods of descriptive statistics, including the multiple response analysis. Most respondents consider that COVID-19 has a strong negative impact on their companies and expect a drop in turnover in 2020/2021. Our results suggest that government support is essential to offset the effects of the pandemic on companies of the tourism sector and show that the seal “Clean And Safe Azores” is an asset for companies operating in this region. Therefore, the results of this study could be used as a practical application for the Regional Authorities for the measurement of the impacts caused by the recent health crisis on the economy of the Azores.

The Impact of SARS-CoV-2 Outbreak on the Accommodation Selection of Azorean Tourists. A Study Based on the Assessment of the Azores Population’s Attitudes

Tourists’intentions show many changing dynamics, both in terms of destination and accommodation selection. These changes in dynamics are seasonal and significantly affected by trends. Therefore, after an infectious disease outbreak, as is the case with COVID-19 caused by a new coronavirus called SARS-CoV-2, these dynamics change on an entirely different level and are so far unknown. Contextual research was conducted to define and analyze the impacts of SARS-CoV-2 on Azores residents’tourism accommodations plans in 2020 by examining their intentions. The most frequent choice was to spend 2020 vacations at the vacation residences of family or friends (24.3%), followed by approximately 20% who chose three- to four-star hotels. A considerable increase in rural tourism accommodation selection intentions was noticed, obtaining the third position with 13.7%, followed by local accommodation (guest house) with 12.1% of the selection intentions. The study concludes that there are massive consequences of the SARS-CoV-2 crisis at the level of holiday choices and social isolation concerns for this ultra-peripheral territory.

The Impacts of COVID-19 Crisis over the Tourism Expectations of the Azores Archipelago Residents

Throughout history, times of crisis have always been preceded by periods of change. In fact, the current moment of health, economic, and social crisis that we are experiencing seems to be no exception. Tourism seems to be one of the most affected activities by the COVID-19 pandemic crisis—due not only the cancelled flights but also to the fear of being infected with the virus. In this sense, the present article intends to identify the Azores Archipelago residents’ tourism expectations during the COVID-19 crisis. Using the Azores Islands as a case study and merging it with the authors’ knowledge about this regional reality, it was possible to collect a substantial quantity of data. Thus, this study provides an in-depth perception of the main issues about how this pandemic crisis affects the tourism expectations of the Azores region residents, and consequently, how this situation will influence regional sustainable development. Through the study, it was possible to verify that the significant part of the Azores Archipelago residents (57.5%) will not be going to travel to spend vacations in 2020. Additionally, 84.2% will have holidays in the region;therefore, they stay in the Azores Archipelago. Besides, this study shows that majority of the respondents (61.6%) would not make a reservation for a 2020 vacation.